Variety reports that Dwayne “the Rock” Johnson will be paid around $22 million For his Next Movie Project, Red Notice. One million of that money is just to ensure the Rock promotes his own movie on his ownInstagram. Per Variety: “Want access to Johnson’s 104 million Instagram followers? It’s going to cost you.
The Rampage star is asking for a $1 million social-media fee as part of his package for the upcoming Red Notice; that includes promoting the film on the likes of Twitter and Facebook.” A respectable hustle!
For a cool mil, you can have your studio’s movie promoted on The Rock’s feeds, perhaps popping up between a tweet (correctly) chastising DJ Khaled for not performing oral sex and an Instagramwhere Johnson refers to Billions star Paul Giamatti as his “good bud.”