According to @TechCrunch, Instagram plans to launch the new app to compete with #YouTube. Though #IGTV will stand alone as it’s own app, Instagram also plans to allow the 1 hour content to be available on the app.
You already know when #Snapchat was catching fire, IG launched IG stories. Now that they’ve seen the potential of YouTube, Instagram is launching #IGTV. This is just another boss move for the social media giant!